"Yes," was my answer, filled with resolve and anticipation.
That single word marked the start of an extraordinary journey that led me from the familiarity of Costa Rica to an unknown land.
Dubai was waiting, and I was ready to seize the booming fitness industry's opportunity.
With over 7 years of corporate experience in finance and banking, I left a life of comfort and certainty behind. My mission? Blend my love for fitness with my business expertise to create something truly unique in the Middle East.
From the moment I arrived, I immersed myself in studying the market, analysing its nuances, and understanding its unique dynamics.
I wanted to become the ultimate expert, armed with the knowledge to guide businesses to success in this thriving industry. Through dedication, perseverance, and countless hours of research, I began to make my mark.
My dual journey as an elite powerlifting athlete representing Costa Rica internationally and a fitness business innovator began in Dubai.
My path wasn't just about personal growth. It was about building a bridge that connected the worlds of fitness passion and business acumen.
Through my experience as a Strength and Conditioning Coach and my previous journey as a Project Manager at the Citi Shared Service Centre, I crafted the FIT Formula, a unique blend of practical business strategies and fitness industry insights.
Today, I thrive in both my athletic career as a Fitness competitor and the dynamic balance of business and well-being practices.
I created Fitvisory Lab, a boutique consulting firm that bridges the gap between expertise, experience, and commitment.
With my background in marketing, personal training, finance, strategy, and operations management, I possess unique skills tailor-made for helping fitness and wellness founders thrive.
Fitvisory Lab was built on the belief that true success comes from excellence, simplicity, and profitability. These three pillars form the foundation of our approach, guiding us as we assist founders in uncovering their unique value and standing out in a crowded market.
As a small, agile team of experts, we bring unmatched dedication and expertise, something you just don't see in larger consulting firms.
We understand the fitness and wellness industries' challenges, triumphs, and intricacies, particularly within the UAE.
If you're an established fitness or wellness brand seeking a partner with a deep understanding of the UAE landscape and expertise to drive your business forward, Fitvisory Lab is your destination.
Together, let's redefine leadership in the fitness and wellness industry. Let's change the face of well-being across the UAE and beyond.
Are you ready to experiment with fitness affairs from a fresh perspective?
Welcome to Fitvisory Lab.
Any fool can make something complicated. It takes a genius to make it simple.
-Woody Guthrie
You are searching for a clear roadmap that covers all the pillars of your fitness concept to m a new project.
You are currently not getting the e, and you decide it's time to reorganize your existing gym/studio operations.
You are looking to define an Onboarding Process that gives the tools and orientation your team needs to perform at their best.
You would like to implement a Development Plan for your team to grow within the business while supporting your vision.
One of your main goals is to increase your brand awareness organically and connect with your audience.
We help you to identify the right strategies to become relevant, generate leads, engage and convert them into members.
As an Entrepreneur, you will find a particular affinity for consistently creating and innovating. Perhaps you are not necessarily running out of ideas but lacking in their implementation.
We will keep you accountable for executing each phase to meet the set timelines and goals.
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